Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers

The beverage has lower alcohol content than the average cocktail

Haus also wants to counteract the branding prevailing in liquor stores. Dagmar Studios for Haus

Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects.

Emily Bright is a Broadcast and Digital Journalism major at the Newhouse School at Syracuse University with a minor in French. She is very excited to intern at Adweek to gain experience and kick-start her career.