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Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects.
To capitalize on those trends, Helena Price Hambrecht and Woody Hambrecht have created Haus, a low-alcohol direct-to-consumer aperitif that they’re determined to make the drink of the summer. The duo launched the brand on June 25 and is introducing its first product, Citrus and Flower, an all-natural aperitif to target the changing drinking habits of Americans.