Emily Bright

Emily Bright is a Broadcast and Digital Journalism major at the Newhouse School at Syracuse University with a minor in French. She is very excited to intern at Adweek to gain experience and kick-start her career.

Here’s How Gen Z Uses Social Media, in Their Own Words

Brands can grab their attention with the right ads and more insights from young marketers-in-training.

To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy

Wieden + Kennedy New York gets weird to highlight the Optimum's extra life and extra power.

LG Electronics and Pantone Color Institute’s New Pop-Up Brings a Multi-Sensory Experience to New York

This new pop-up is merging the sensory spectacle of color and taste.

Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers

The beverage has lower alcohol content than the average cocktail.

How Punchh Helps Brands Cater Their Marketing to New or Loyal Customers

Its algorithm is trying to fix the 'disjointed' in-store shopping experience.

Shopify Ping Pairs With Apple Business Chat for Merchant-Consumer Connection

The everyday ease of iMessages comes to ecommerce.

5 Key Takeaways From Reuters’ 2019 Digital News Report

Right-leaning Americans don't trust the media.

Bud Light’s New Bottles Celebrate a Stanley Cup Victory With a New Design and Musical Accompaniment

Brewers and brews alike are dedicated to the St. Louis Blues' victory.

Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s Day

Because blended families deserve a chance to celebrate their unique relationships, too.

Apple Turns Privacy Into a Laughing Matter in Its Latest Spot

Sometimes it's good to be out of the loop.