Emily Bright

Emily Bright is a Broadcast and Digital Journalism major at the Newhouse School at Syracuse University with a minor in French. She is very excited to intern at Adweek to gain experience and kick-start her career.

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Here’s How Gen Z Uses Social Media, in Their Own Words

Publishing

Brands can grab their attention with the right ads and more insights from young marketers-in-training.

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To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy

AdFreak

Wieden + Kennedy New York gets weird to highlight the Optimum's extra life and extra power.

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LG Electronics and Pantone Color Institute’s New Pop-Up Brings a Multi-Sensory Experience to New York

Commerce

This new pop-up is merging the sensory spectacle of color and taste.

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Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers

Brand Marketing

The beverage has lower alcohol content than the average cocktail.

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How Punchh Helps Brands Cater Their Marketing to New or Loyal Customers

Commerce

Its algorithm is trying to fix the 'disjointed' in-store shopping experience.

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Shopify Ping Pairs With Apple Business Chat for Merchant-Consumer Connection

Brand Marketing

The everyday ease of iMessages comes to ecommerce.

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5 Key Takeaways From Reuters’ 2019 Digital News Report

Publishing

Right-leaning Americans don't trust the media.

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Bud Light’s New Bottles Celebrate a Stanley Cup Victory With a New Design and Musical Accompaniment

AdFreak

Brewers and brews alike are dedicated to the St. Louis Blues' victory.

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Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father’s Day

AdFreak

Because blended families deserve a chance to celebrate their unique relationships, too.

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Apple Turns Privacy Into a Laughing Matter in Its Latest Spot

AdFreak

Sometimes it's good to be out of the loop.