Budweiser Celebrates the Special Bond Between Stepfather and Stepchild This Father's Day

Because blended families deserve a chance to celebrate their unique relationships, too

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Budweiser’s latest Father’s Day spot is a heartwarming tearjerker.

In the new Budweiser ad, “For the Fathers Who Stepped Up,” stepchildren and stepfathers are the focal points as they go about their days doing “normal” family activities, such as fishing, cooking, sharing a beer and just spending quality time together.

Monica Rustgi, vice president of marketing for Budweiser, said in a statement, “On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood.

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