Hasbro Chief Consumer Experience Officer Out After 6 Months

Jamie Gutfreund was formerly global CMO at Wunderman Thompson

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Hasbro and its first chief customer experience officer have parted ways after about six months.

A Hasbro representative confirmed that Jamie Gutfreund left the company to “pursue other opportunities,” but declined to comment further.

Gutfreund joined Hasbro as chief customer experience officer in April and was tasked with leading “consumer-focused strategies that effectively connect the company’s brands with global audiences,” according to a company statement at the time. She also reported to president and chief operating officer John Frascotti.

Her tenure was uncharacteristically brief, even by the standards of marketing leadership roles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in