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BOSTON-Hart-Boillot last week launched an integrated marketing campaign for Hewlett-Packard’s NetServer Division.
The Waltham, Mass., shop created print, banner and e-mail executions, direct mail materials, interactive presentations and a Web site for the client’s 1U and 2U servers. The campaign uses the line, “No weak links.”
The “weak links” theme refers to service providers’ reliance on every aspect of the technology to achieve business success.
The campaign was created to generate leads for the 1U server and to “create awareness for the [2U server], a new product,” said Kevin Hart, vice president, creative director at Hart-Boillot.
One print effort shows a colorful photograph of a rock climber.
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