Hard Rock International Taps Michael Bay to Create 'Epic' Super Bowl Ad

The 60-second spot will air before halftime

After nearly 50 years of operating a multifaceted entertainment and hospitality brand with an ever-growing global presence in 76 countries, Hard Rock International will make its Super Bowl debut this year with a star-studded spot produced and directed by Michael Bay of Transformers, Bad Boys and Armageddon fame.