Hanft Splits Into 3 Business Units

With only 55 employees and $100 million in billings, Adam Hanft’s agency would not seem a likely candidate to utilize a holding-company structure. But in an effort to raise its below-the-line profile, the former Hanft Byrne Raboy has restructured into that model, creating three divisions under a new entity, Hanft Unlimited.

The units each will have their own P&L, but they will work together on some projects, said Hanft, the founder and CEO of Hanft Unlimited.