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Gwyneth Paltrow's Goop Is Building Up Its Events Business With the Help of Big Brands

Thanks to partnerships with companies like Sperry and Google

Practicing yoga at the In Goop Health summit in Vancouver.Goop
By Diana Pearl

April 16, 2019

Today, Goop is a household name all on its own—but it’s gotten here in part through partnerships with other brands.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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