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Today, Goop is a household name all on its own—but it’s gotten here in part through partnerships with other brands.
Goop celebrated its 10th anniversary last year, and Gwyneth Paltrow’s one-time side project is now big business. The company first began its life as an email newsletter from the actress-turned-entrepreneur in 2008, and has since evolved into a website, magazine, ecommerce platform, multiple brick-and-mortar stores and as of late, an events business.
And as it’s grown, brand partnerships have become a key part of the company’s revenue strategy. Goop’s
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