Guy Fieri and Pepsi Turn Super Bowl Vegas into Flavortown

The Tailgate event thrown by Medium Rare lets both fans and brands find each other on game day without spending big

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Any place Guy Fieri takes his brand is Flavortown, but even big partners like Pepsi realize that Las Vegas holds that title more often than most.

Before he became a culinary celebrity, Fieri was a student at the University of Nevada, Las Vegas, pursuing a degree in hotel management. Although he never ended up running a Vegas hotel, his Vegas Kitchen + Bar sits on the Strip at The Linq, his Flavortown Sports Kitchen is less than a block down at The Horseshoe and his El Burro Borracho lies just west on Flamingo at Rio Hotel & Casino.

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