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DALLAS PGA Tour players Scott McCarron and Charles Howell III are competitive even in an elevator in GSD&M’s new national television spot for the PGA Tour.
In the ad, McCarron joins Howell in an elevator and hits the button for floor 71, one flight below Howell’s selection. Not content with letting his competitor have a lower number, Howell begins a button-pushing competition that finally ends when the two reach 59, the equivalent of an almost mythical score, and look at each other with trepidation.
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