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LOS ANGELES Omnicom Group’s GSD&M Idea City has landed a yearlong creative project for the HD Radio Alliance with estimated media spending of $230 million, according to both client and agency.
There was no review for the business, which had previously been handled in-house. Katz Media in New York handles buying chores.
Austin, Texas-based GSD&M expects to produce about 10 radio spots per quarter this year. Because of the unusual media weight of the campaign, the agency contends the push could rank among the largest radio-driven efforts of all time.
San
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