Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM.
The WPP Group media agency holding company also predicts digital ad spending this year will climb almost 16 percent to $98.2 billion, representing nearly 19 percent of all measured media spending.
This year, North America rung up the highest level of digital ad spending, with a marketing investment of an estimated $34.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in