Griffin Bodi & Krause Wins a Pair

BOSTON Griffin Bodi & Krause said it has been tapped by a pair of clients: the Shelburne Bay Senior Living Community and the Residences at Manchester Place.

“GB&K continues to be sought out by clients as a highly creative communications resource in today’s competitive marketplace,” said agency president Patrick Griffin, in a statement. “Our strengths are understanding the needs of our clients, developing creative solutions to their challenges, and managing increasingly complex advertising and strategic communications initiatives.”

The Manchester, N.H.-based independent shop was tapped by Shelburne Bay in Shelburne, Vt., to craft a campaign that will include print, collateral and direct mail work promoting the addition of assisted-living and memory care units.

For the Residences at Manchester Place, an upscale apartment complex, GB&K will handle strategic planning and marketing chores, which include traditional media advertising, direct and online Web components.

Combined billings for the wins were not disclosed but are likely in the $500,000-1 million range.

Separately, the New Hampshire Lottery has renewed its contract with the agency for two more years. GB&K has worked on the business for nearly two decades.