Grey S.F. Wins Norton Account

Prevails over incumbent Leo Burnett

Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.

The WPP agency office, which still has a media department, is also helping to drive Norton’s global media strategy, planning and buying. In that effort, Grey is working with corporate media sibling MediaCom.

In 2012, Norton spent $13.5 million on U.S. measured media according to Nielsen. Through the first nine months of 2013, the brand invested $3.2 million. Those amounts do not include B2B or internet spending.

Grey S.F. is launching a new integrated global ad campaign for the Mountain View, Calif.-based marketer in the spring.

Leo Burnett was hired by Symantec to handle Norton work in September 2009. That was an expansion of the association with Burnett’s ARC Worldwide marketing services unit, which had worked with the brand for the previous eight years.

“As part of Symantec’s company-wide transformation, we are changing the way we market our brands, and have sought a creative partner to help strengthen our brand messaging and ensure we are communicating our brand value propositions in an integrated fashion around the world,” Alix Hart, vp of brand, digital and advertising at Symantec, said about the change.

Godfrey Q, S.F., retains creative duties for Norton parent Symantec, which includes identity work. 

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