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Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the run-up to the Super Bowl.
Earlier this year, the retailer began moving away from working with a single agency, Crispin Porter + Bogusky, with whom it has been associated for nine years beginning with Geek Squad work. CP+B's last project is a back-to-school campaign, although Best Buy has said the agency can bid on future work.