Grey Celebrates Beat Generation

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LOS ANGELES WPP Group’s Grey has launched its first campaign for the Beat Museum, which recently relocated to the North Beach neighborhood of San Francisco.

The integrated campaign includes bus shelter (with life-size photos of Beat heroes), poster and print ads as well as Web site development of thebeatmuseum.org.

Among the sepia-toned posters are tributes to Beat author Jack Kerouac and his model for On the Road, Neal Cassady (“When your biggest inspiration is a car thief, you don’t set out to write a children’s book”), as well as placards about censorship.

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