Greenwashing Crackdown Begins on EU Brands Making Vague Eco Claims

The new proposals will also cover brand-owned sustainability labels and genetic phrases such as 'green' or 'eco-friendly'

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European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.

The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned sustainability labels and generic claims such as “green” or “eco-friendly,” without having first been publicly awarded an environmental label.

The move could also be seen as a warning of things to come for U.S.



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