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Liquid-Plumr cracks wise in this new commercial from FCB Chicago.
Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney’s jaunty “Too Marvelous for Words” plays in the background.
“There’s a Plumr in all of us,” proclaims the voiceover. A spiffy logo assures us that “Plumr” is the propr spelling.
“By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” Tiffany Leung, the client’s associate brand director, tells Adweek.