Google's Latest Ad Venue: Web Feeds

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NEW YORK Google is continuing its quest to place ads in all manner of media, acquiring Web feed technology company Feedburner.

Through the acquisition, Google adds a resource that claims to manage more than 430,000 publishers and push over 730,000 content feeds to users.

Combined with its base of thousands of AdSense publishers and an estimated 800,000 AdWords advertisers, Google sees an opportunity to make Web feeds a lucrative new ad outlet as content resides not just on Web pages, but within data piped directly to consumers.

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