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The second of Google’s Super Bowl ads focused on America’s military and how Google can help them transition back to civilian life.
Set to a spare piano score, the 60-second spot created by Google’s in-house Google Creative Lab takes a minimalist approach, opening on a series of codes on various forms. A voiceover by John Krasinski explains that while these codes “don’t mean anything” to most viewers, 7 percent are intimately familiar with them, the 7 percent who “keep the rest of us safe,” the ad reveals.
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