Google Rolls Out Curbside Pickup Badge in Local Inventory Ads

It’s a functionality many businesses are relying on during the pandemic

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It seems every business is doing curbside pickup these days. Liquor stores, supermarkets and even fine dining restaurants have quickly adopted the fast-food model to serve customers amid the Covid-19 pandemic.

This week, Google announced the rollout of its own curbside pickup functionality on its shopping platform to support businesses trying to serve customers this way. The feature, which is in beta, offers a curbside pickup “badge” for retailers on their live local inventory ads.

To get the certification, Google said retailers must offer contactless or curbside options for those who shop online and pick up their purchases in person.

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