Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After appearing in the Super Bowl 10 years ago with an ad about finding love in Paris, Google is returning for another ad focused on a different kind of love story but still told through its technology.
The 90-second in-game ad, “Loretta,” was partly inspired by the story of a Google designer’s grandfather, according to a blog post by Google CMO Lorraine Twohill. The grandfather narrated the ad, which was his film debut.
The ad was created entirely by an in-house team that animated and edited the commercial without an external agency or director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in