Google Nest Celebrates the Simple, Tender Moments of Home to Unveil Its New Branding

The spot captures relatable snippets that all tell a story

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Much of the discussion around the freshly rebranded Google Nest today will surely be about the product line’s newest home gadget: the Google Nest Hub Max, whose 10-inch display can act as a security camera, thermostat control, video phone, voice assistant and more.

But not to be overlooked is the lovely 90-second spot—created by agency 72andSunny L.A. in collaboration with Google and production house Smuggler—to launch the Google Nest branding, which officially reunifies Nest with the Google hardware portfolio.

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