Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

Brands need to re-examine the fundamentals of their purpose

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

From mass resignations of employees to a slew of new home-bound hobbies, the pandemic era has been as a time for re-evaluation of priorities for many people.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in