Legacies are often defined by a great name, and you can’t make a name without a certain amount of stability. In a Nascar family, what’s a better metaphor for stability than a trusty tire brand?
That’s the logic driving Goodyear’s “Make a Name” campaign. Created by GSD&M, and released during the Daytona 500, the ad is an emotional tribute to Dale Earnhardt, Jr. It also features archived footage from the Earnhardt family.
“Make a Name” is full of layers, and reflects a breed of Americana that’s gone out of fashion in recent years—but that doesn’t make it any less resonant.
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