Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Goodby Silverstein & Partners is back to partnering with a big technology client: The S.F. agency, which ended its relationship with Hewlett-Packard last fall has been tapped by Cisco Systems Inc. The shift ends the networking giant’s relationship with OgilvyWest, L.A. which worked with the company for the past 10 years.
It could not immediately be determined if a review had been conducted for the business.
This year the San Jose, Calif.-based marketer returned to its networking core message and “Human Network” positioning after branching out into consumer offerings like the videoconferencing system featured in the 2011 humorous ads fronted by Juno actress Ellen Page.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in