Golfsmith Goes After Casual Golfers in Its New Ads Celebrating Truly Terrible Shots

Funny, relatable moments on the course

For every beautifully executed golf shot, there are thousands of not so beautiful ones—shots that land in the water, or the woods, or get carried away by an ill-timed gust of wind. Golfsmith is finding the humor in such moments in its new ad campaign that launches today.

@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.