Golfsmith Goes After Casual Golfers in Its New Ads Celebrating Truly Terrible Shots

Funny, relatable moments on the course

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For every beautifully executed golf shot, there are thousands of not so beautiful ones—shots that land in the water, or the woods, or get carried away by an ill-timed gust of wind. Golfsmith is finding the humor in such moments in its new ad campaign that launches today.

Three 15-second TV spots and one 60-second spot running online and on Golfsmith's social channels poke fun at missed golf shots and golfers' subsequent tantrums. After one bad shot, a golfer says, "Freaking wind," and the voiceover says, "Yeah, you tell that wind."



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