Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

One of three new initiatives for the salty snack

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

It might not be as important as the Supreme Court's same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook's coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition. It's a small one—small and tasty, actually.

Goldfish crackers are going gay.

Well, gay-friendly, at least. Starting this summer, select packaging of the Pepperidge Farm snack will feature a new logo of multicolored fish (a reference to the rainbow flag that signifies the diversity of the gay community.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in