Brand Marketing

Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

One of three new initiatives for the salty snack

By Robert Klara

June 2, 2016

It might not be as important as the Supreme Court's same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook's coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition. It's a small one—small and tasty, actually.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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