The Golden State Warriors Tally Another Win With This Great Branding Work for the Playoffs

GS&P has team's number

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The Golden State Warriors have got game in the branding world, too.

The NBA champions recently hired San Francisco agency Goodby Silverstein & Partners to whip up some cool branding work for the 2016 playoffs—centered around a hand-painted "Strength in Numbers" logo and a flexible visual system that uses tally marks to play around with all sorts of data involving the team and its fans.

GS&P, which is perfect for this kind of work—given its well-known design chops, and its years of working for the NBA itself—took the team's existing slogan, "Strength in Numbers," and built a new logo for it.



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