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As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from past NBA Finals ("Forever is big"). Dirk Nowitzki of the Dallas Mavericks and Kobe Bryant of the Los Angeles Lakers star in the first two NBA Finals ads, which were created by Goodby, Silverstein & Partners. Each execution freezes on a key shot each star took en route to a team championship.
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