Goldberg Joins Porter Novelli

Jon Goldberg, Porter Novelli’s new evp and head of the firm’s corporate-affairs practice in New York, majored in journalism at New York University, believing he’d pursue a career in it after graduation.

But the Brooklyn native, formerly evp and global director of the corporate-affairs and crisis-management practices at PR21, said he quickly decided there wasn’t enough money in scribbling for periodicals. And so, after getting an MBA from NYU, he pursued a career in public relations.

“Porter Novelli is an agency I’ve always respected and had a fascination with in terms of [its] clients, creativity and culture,” said Goldberg, who steers a practice that provides corporate positioning, reputation management and other services to companies such as PricewaterhouseCoopers, Hewlett-Packard and TXU Energy. “I see my job as identifying ways to expand our clients’ thinking in terms of how communications can influence … business fortunes.”

Porter Novelli’s corporate-affairs practice includes investor relations, financial communications and PN CauseWorks, the agency’s corporate social responsibility and strategic philanthropy consulting unit. In the new post, Goldberg, who oversees a staff of 12, reports to Julie Winskie, general manager at the Omnicom Group shop’s New York office.

“[Goldberg] has some appealing experience that matches the industry sector, like healthcare and consumer,” said Winskie. “He’s very much a team player.”

At Edelman sister shop PR21 in New York, Goldberg established the corporate-affairs and crisis-management disciplines in 2001. Prior to PR21, he spent six years as Edelman’s national director of crisis management, working with clients such as Johnson & Johnson, Ericsson, Kinko’s, Whirlpool, Reuters and Cigna.