Going 'Beyond Business as Usual' at Caribe Royale

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After battling to capture the Caribe Royale hotel’s marketing business, Bohan Carden & Cherry must now win a war.

The Nashville, Tenn., agency defeated E.B. Lane & Associates of Phoenix and two undisclosed shops in Birmingham, Ala., and Chicago in a September review to land the advertising account of the resort and convention center.

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