GoFundMe Celebrates New York's Generosity and Establishes Its Brand as the Currency of Kindness

The ads aim to upend stereotypes that city residents are unkind, using their donations as evidence

It’s been around for over a decade, but fundraising platform GoFundMe hasn’t really focused on building up a personality for the brand behind the world’s largest crowdfunding platform—that is, until now. And it’s using its first brand campaign to challenge stereotypes surrounding New Yorkers and their reputation for rudeness.