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Among the many familiar faces, including Skittles and GoDaddy, one new brand will be making its Super Bowl debut this year: GNC, long known as the place one goes to buy vitamins in bulk.
The retail chain’s bid is part of an elaborate rebranding strategy after a year that saw its stock price fall by more than 50 percent. Bullish, a creative “accelerator agency” launched in January by veterans of Deutsch and Johannes Leonardo, is serving as creative advisor on the campaign and also working on GoDaddy’s Super Bowl LI entry.