GM Shuts Down Ayer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

N.W. Ayer & Partners will close its Detroit office by the end of the year after losing the $30 million General Motors corporate assignment after 28 years.

GM moved the business without a review to its Buick shop, McCann-Erickson, which handled several corporate-wide initiatives over the past few years.

“While we have had a long and productive client/agency relationship with N.W.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in