GM Shuffles Brand Ad Execs

DETROIT General Motors is shifting its advertising directors around in moves that add a position for Chevrolet.

Kim Kosak moved on June 1 from director of advertising and sales promotion at Cadillac to general director of advertising and sales promotion at Chevy, essentially a lateral move for Kosak but a new position at the division, according to a Chevy representative. Previously, Chevy truck advertising manager Mac Whisner and car advertising manager Jim Jandasek ran the show. The pair will now report to Kosak.

The decision to bring in Kosak was prompted by the fact that the division has a number of important launches coming up, including the SSR, Malibu, Colorado and Equinox in 2003.”It’s a great opportunity for Chevy if we can really nail those launches,” said Tom Wilkinson, Chevrolet communications director. “It’s an opportunity to really put Chevy back in a leadership position.”

Chevy’s U.S. sales were about 2.6 million last year and the goal is to push them to 3 million in the next couple of years, he said. Interpublic Group’s Campbell-Ewald, Warren, Mich., handles Chevrolet creative.

Chris Hamer, director of marketing communications at GM’s OnStar unit, will replace Kosak at Cadillac effective Aug. 1, according to a Cadillac representative. In the interim, Tim O’Neill, Cadillac’s advertising and promotions manager, will handle Kosak’s day-to-day duties and will report to Jay Spenchian, marketing director for Cadillac global products [the CTS, SRX and XLR models]. Publicis Groupe’s Chemistri, Troy, Mich., handles Cadillac creative.

A replacement for Hamer at OnStar has not been named.