GM Mediaworks Snares Top MindShare Executive

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Interpublic Group’s GM Mediaworks has lured a veteran media buyer from WPP Group’s MindShare, sources said. Cathy Tocco, MindShare director of local broadcast and longtime buyer for Ford and others, starts today in the new post of executive vice president and managing director of local broadcast.

Tocco was part of the team that worked to combine the media operations of J.

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