Global Hyatt Eyes 2 Shops

LOS ANGELES Global Hyatt will hear presentations from WPP Group’s JWT and Havas’ Euro RSCG at month’s end in the final round of the review for its estimated $40 million worldwide ad account, said Tom O’Toole, Hyatt’s svp, marketing and systems.

Both agencies are pitching from their offices in New York.

Consultancy Select Resources International in Santa Monica, Calif., is guiding the search.

Domestic incumbent Cramer-Krasselt in Chicago will retain creative duties on the Hyatt Place and Hyatt Summerfield Suites businesses, O’Toole said. C-K in March launched a $15 million campaign supporting those brands.

“This move reflects no dissatisfaction with them,” he said. “The review was prompted by our consolidating the global advertising relationship with our global brand strategy.”

Global Hyatt acquired AmeriSuites—which was renamed Hyatt Place—and Summerfield Suites during 2005 as its entry into the select service extended-stay market. Extended stay hotels typically are all-suites properties with full kitchens and accommodate guests for weeks at a time.

Though that work is not part of the review, Hyatt’s 50th anniversary advertising—originally intended to be bid out as a project—has been incorporated into the contest, and the winner will take that assignment as well, O’Toole said.

The company spent $40 million in global measured media on Hyatt-branded hotels in 2006, per TNS Media Intelligence.

The client operates over 268 Hyatt-branded properties in 44 countries, according to the company.