Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

Industry watchers predict the trend will only accelerate

Accenture, Deloitte, IBM, KPMG, McKinsey and PricewaterhouseCoopers are among the most aggressive players. Adweek

In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business.

This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.
@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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