Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World

Industry watchers predict the trend will only accelerate

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In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business.

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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.

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