Chances are you haven’t heard of Glee—no, not the TV show, the gum. In a segment dominated by chewmongers Wrigley (Doublemint) and Cadbury (Trident), a tiny brand like Glee, sold in 6,500 retail locations, nibbles on less than 1 percent market share.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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