GlaxoSmithKline Media Review Awarded to MediaCom

NEW YORK –After a three-month review, MediaCom, New York, won GlaxoSmithKline’s $600 million media buying account.

The merger of Glaxo Wellcome and SmithKline Beecham at the end of December prompted a review of the incumbents who handled media for various parts of the formerly separate drug concerns.

MediaCom beat out Media Direct Partners/Initiative Media, The Media Edge and Media Planning, all based in New York.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in