Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Gillette is taking its message about what it means to be a man to outside the U.S. with a new campaign from Proximity Spain titled “It Takes A Real Man.”
A voiceover at the beginning of the ad, which was directed by Miguel Angulo, says that men are always being told how to behave. It then asks, “Are you man enough to admit you’re afraid?” leading into footage of singer Dani Martín playing to a packed crowd.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in