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Gillette is taking its message about what it means to be a man to outside the U.S. with a new campaign from Proximity Spain titled “It Takes A Real Man.”
A voiceover at the beginning of the ad, which was directed by Miguel Angulo, says that men are always being told how to behave. It then asks, “Are you man enough to admit you’re afraid?” leading into footage of singer Dani Martín playing to a packed crowd.