Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Interpublic Group’s Campbell-Ewald is breaking its first work for Ghirardelli, according to Debbie Karnowsky, the agency’s executive creative director.
The agency is tasked with introducing Intense Dark, the company’s first dark-chocolate line. Ads introduce a new tagline, “Lose yourself in the dark,” referencing the luxury of pampering oneself with chocolate.
A print execution for high-end consumer and cooking magazines shows a woman luxuriating on her balcony against the backdrop of the Golden Gate Bridge.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in