Getting a Retail Workout, Avoiding Your Own

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Getting a Retail Workout, Avoiding Your Own Clone, Bonding With Nature, Etc.
A boom in sales of fitness clothing portends a fit-and-trim America, right? Not right—unless shopping has become an aerobic activity. A study by Chicago-based Mintel finds less than 30 percent of such apparel was bought for “exercise purposes,” with the rest being used simply as casual wear.

Sources going off the record? Reporters getting drunk? Such occurrences are unknown, of course, in the advertising business and the publications that cover it.

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