Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million over eight years to brandish its logo and bring a younger edge to its products.
But in 2008—a full year before a National Enquirer exposé about his galloping infidelity would tarnish his image and make a crashed Escalade in the dark Florida night as synonymous with the name Tiger Woods as the Masters green blazer—General Motors dumped him.