Geoffrey Frost, Motorola

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Despite his job, or maybe because of it, Geoffrey Frost isn’t crazy about the word “phone.” Motorola’s chief marketing officer prefers to use terms like “the device formerly known as the phone,” “ability amplifier” and “intelligence enhancer” to describe the wireless gizmos that do much more than make and receive voice calls.

Frost’s penchant for euphemism extends to engineers at Motorola, whom he refers to as “people from the future who happen to be here now” and he describes upcoming offshoots from Motorola’s Razr and Pebl phones as “genetic mutations.”

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