When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week ago, some of the carmaker’s strongest critics greeted the intentions with extreme doubt.
GM has mapped a five-point “action plan” to diversify its media and marketing company relationships. The plan appears to show a substantive effort to affect meaningful change. As the automaker reached out to critics in the days following the plan’s release, the company has generated a degree of tenuous trust that this is not another empty public relations campaign.
GM
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