The Big Game

General Motors Brings Its Electric Future Ambitions to Super Bowl 2021

The carmaker and its Cadillac brand will each run a 60-second commercial

“General Motors is creating a movement by making EVs fun, desirable and accessible." GM

By Ryan Barwick

January 27, 2021

After announcing a new logo, a new campaign, and an ambitious brand strategy to expedite the future of electric vehicles, General Motors is bringing its message to Super Bowl 2021.

Ryan Barwick
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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