General Motors Brings Its Electric Future Ambitions to Super Bowl 2021

The carmaker and its Cadillac brand will each run a 60-second commercial

“General Motors is creating a movement by making EVs fun, desirable and accessible." GM

After announcing a new logo, a new campaign, and an ambitious brand strategy to expedite the future of electric vehicles, General Motors is bringing its message to Super Bowl 2021.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.