Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Bucking recent conventional wisdom, General Mills is fine, just fine, with sugary cereals.
In a licensing deal with Hershey’s, General Mills recently debuted three new cereal lines: Hershey’s Kisses, Reese’s Puffs Big Puffs and Jolly Rancher, which features the flavors green apple and blue raspberry.
If that sounds like a lot of sugar in every spoonful, it’s because it is. The Hershey’s Kisses and Jolly Rancher cereals contain 12 grams of sugar per 1-cup serving. Reese’s Puffs Big Puffs contains 12 grams of sugar per 1 1/3-cup serving.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in